AreaTen.com

The Background

Client had a high ticket 5,000+ USD / month SEO offer. It is revolutionary and AI powered.

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Why Cold Email for SEO doesn't usually work

SEO is incredibly saturated. I know I get multiple SEO cold emails every single month. Most are generic... see example below...

Subject Line:
Let’s Turn Google Into Your #1 Sales Channel 🚀

Email Body:

Hi [First Name],

I’ll keep this short — if you're like most businesses, you're probably spending money on ads or referrals, but your organic traffic is underperforming.

That’s where we come in. We help companies like [Their Company Name] dominate Google rankings, attract ready-to-buy visitors, and turn organic search into a predictable revenue stream.

A few ways we do this:

• Keyword Strategy: Find & target high-intent keywords your competitors are missing.
• On-Page Optimization: Fix what’s holding your site back from page one.
• Link Building: Build authority so Google can’t ignore you.
• Content Creation: We’ll even create search-optimized content for you.

Clients typically see 2x–5x traffic growth in under 6 months — and more importantly, more leads and sales.

If you’re open to it, I’d love to share a quick game plan tailored for [Their Company Name]. Just say the word, and I’ll send you a free SEO audit.

Best,
[signature]

Why this approach sucks

It is incredibly generic. We are making claims about social proof to build trust, but social proof doesn't work if you are the one making claims about yourself! Someone else needs to say it, and the listener needs to hear it from them first. 

That is really the root of the problem with cold email. There is no trust. Instead you want to focus on explaining how you will help them specifically and write an email that looks personalized. For example, here is one of our super higher performing templates...

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The Winning Template

Lizzeee – I usually let my team handle these but since you’re the Owner, I thought it’d be best to reach out to you personally.

Have you noticed how Lizandez and The Leather Crew are currently ranking for many of the same keywords as you do? They are offering leather bags and wallets mainly.

But despite those competitors, there are still about 90% of long-tail keywords like "bohemian fashion clothing for women" and "handmade leather bags and accessories" that no one is ranking for. That’s a massive traffic you’re missing out on.

We’ve got a system to tap into this huge audience, on autopilot. It automatically optimises your website for thousands of long-tail searches, and brings in a steady stream of high-intent traffic, without spending a cent on ads.

Can I tell you more on a quick call?

Jeremy Tang

Founder CMAX

P.S. Lizzeee – we’ve already implemented this for Adore Beauty, Appliances Online and then Best and Less… and they LOVE it. I’m sure you’ll like it too. 🙂

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What did we do there?

We made the email incredibly personalized to them by doing 3 things... we

-mentioned 2 of their competitors, competitors they KNOW. In this case Lizandez and The Leather Crew. ‍

-We also mentioned a product that our prospect is selling AND their top 2 competitors are selling,  leather bags and wallets mainly.

-We wanted to not only mention they are selling a commoditized product, but make a likely assumption, that they are fighting over head and shoulder key words, and neglecting the 90% of traffic that goes to long tail keywords like... and we insert 2 long tail keywords specific to their business, "bohemian fashion clothing for women" and "handmade leather bags and accessories."
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These emails look handwritten and contain a ton of personalization you won't find in any database. We had to build the system custom. We did it all with clay.com and AI agents to research and give us the information we need. This allowed us to send 100,000 emails per month, while maintaining the level of personalization. Most people don't know how AI works at this level, and so they will assume its written and researched manually, ultimately building trust.

The Logistics

We...

-setup 35 domains and 140 mailboxes and warmed them up in Instantly.ai, a cold email tool.

-We custom build list of leads. Their target was E-Commerce, so we used builtwith.com to identify companies using Shopify, Klaviyo and other softwares on their websites. We also scraped the web for search queries like ["Add to Cart" AND "Australia"] to identify E-Commerce companies.

-use an AI agent (OpenAI 4o Mini API) to then visit every single website 1 by 1 and score it as qualified or not.

-Any companies that were qualified as a high likelihood of being a good fit, we prompted AI web researchers to gather their top 2 competitors, top 2 long tail keywords, and similar products in common they sell with competitors.

-We then enriched all the people at the 100% qualified company and created hyper personalized email showing the research our AI agents did and building a ton of trust.

-We launched campaigns through instantly.ai at 3000 emails a day, building over time.

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Key Takeaways?

It is important to land in the inbox and setup email infrastructure to ensure that. By using custom web scraping techniques you can identify the exact right people, with the exact right qualification criteria before you ever reach out. You can use AI at scale to write hyperpersonalzied emails, automating 99% of your prospecting and 10x your conversion. We built out this process in just 2 hours... Want to see the mini version of how we accomplished it? Watch this video.

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The Proof